The IPAM landing experience was created for Zoetis’ Itchy Pet Awareness Month initiative. The task was to create a concise and interactive, one page landing page for HCP’s with the tools and resources to combat allergic skin disease in pets, as well as to drive sales of medication. Through micro animations and playful layouts, I was able to visually showcase the information in a clear and easily digestible way.

www.itchypetawarenessmonth.com

The challenge was to re-design the entire website with limited branding and to build awareness around Yupelri Once-Daily prescription medicine. With only photography and a simple color palette, I enhanced the entire digital experience by taking elements from their logo to create new design motifs, establish a new cohesive typography hierarchy, and added soft gradients to add more color throughout the site. Overall, the experience was updated to create a fresh, new look for Yupelri and create a easier user journey for the consumer.

www.yupelri.com

The goal of this website was to create a landing experience to educate and inform health care professionals on the key stages and lifecycle of the COVID-19 virus. Through an immersive full-bleed video and a simple navigation system, the user can explore each of the four stages of the virus and easily access more information on Pfizer Pro products and resources.

https://www.covidviruslifecycle.com/

COPD&me was a mobile app experience created for Yupelri for those who suffer from COPD. The goal of the app, was to create a simple and intuitive journey for the user, as they use their nebulizar or inhaler to manage their COPD symptoms on a day to day basis.

As lead designer, it was my responsibility to take the new brand identity to create a seamless app design for a older demographic that may struggle to track and maintain their COPD. The app included features such as medication reminders, tracking symptoms, detailed education, weather integration, rewards and tracked reports so the user can share their personal COPD information with their doctor to get the best medical attention they need.

Before the launch of the COVID-19 Vaccine, I was tasked with exploring layouts for the HCP EUA (Emergency Use Authorization) website. With limited brand elements and photography, I used the color palette and fonts to expand upon the branding to create a cohesive digital experience. Part of the challenge was making sure the user could view all of the individual age options, as well as download important information all above the fold. Through this, I designed a split screen landing page, and differentiated the information through color and minimal UI elements.

Layout explorations below.

NARS Cosmetics’ boundary-pushing approach manifests from audacious products to daring stories and arresting campaigns—bringing high-fashion, high-style, and forward thinking to beauty.

Objective: Launch a ‘big moment’ for the brand’s Tmall landing page. Provide imagery for three individual phases with a focus on the Quad and Voyageur eyeshadow pages. Hightlight new promotions throughout each phase and drive consumers to view the range of new premium products.

NARS makeup creates an illusion of the face, and has the ability to create dimension. With this idea in mind, we created three different custom background sets to create a simple, multi-faceted illusion, to show depth and deception.

Given the request to provide imagery during the global pandemic and shut-down, the entire shoot was executed virtually. We captured 45 stills and 6 CGI videos using 35 different products, to service the entire Tmall landing page. Over the course of 5 shoot days, I concepted, art directed and designed all creative assets.

Photographer: Jonathon Kambouris

Stylist: Michele Faro

*Photos capture the behind the scene virtual shoot

K-Y has been the OG of lubricants since 1904 however, with new consumer behavior and competitors constantly innovating within the product category, the brand’s digital presence has become fragmented, inconsistent and unhelpful through the years.

Objective: To create a sex-positive digital experience where people can safely explore, ask, learn, probe and ultimately, buy.

Through a light re-brand and a virtual photoshoot, I was able to transform the site into a more cohesive and aesthetically pleasing experience to drive effectiveness, relevancy and impact of the brand in the US. Updated typography, color palette, photography art direction and tone of voice, the team and I successfully enhanced the experience of K-Y to be fresh and sex positive. Through a virtual photoshoot the team and I captured new e-Commerce stills with enhanced lighting and styling and 8 videos that show the product and texture in a playful way.

Photographer: Christine Blackburne
Art Director: Angel Ang

https://www.k-y.com

Kiehl’s Discovery:

As a starting point, we focused on understanding the current skincare landscape and the customer behaviors that are driving change. Through in depth research we reviewed current trends and best-in-class examples in the category to get a more clear idea of the current challenges and opportunities for the Kiehls.com experience.

With all of our findings in mind, we wanted to re-skin the Kiehl’s website to celebrate their cherished history, emphasize their approach to skincare that delivers results and an identity that makes them unique. 

In order to to achieve this we re-designed the homepage, Product detail pages, category landing pages, educational content, concern pages as well as making sure all designs worked responsively. With these new designs, the team and I enhanced the UX, typography, brand graphics, and more, to bridge the gap between the digital and in-store experience. 

Experience Design Lead: Dave Moreno

Junior Designer: Owen DiRienz

As the Senior Designer for essie I was responsible for the development and production of all 2018 collection campaign launches leading up to the brand's presentation at the World Wide Meeting for L'Oreal in Paris, France. For the essie World Wide Meeting, we also created an interactive digital experience called The Dressie Room. This was a unique way for consumers to match a color in their outfit or environment to a essie polish shade.

Assets included, print advertisements, video content, website assets, email marketing, social, content for international markets, and in-store signage.

As the nation's nail salon expert, our goal was to create a fresh aesthetic that was both timeliness and unique within the market. Through enhanced print advertisements, the essie brand marketing team achieved its objectives, delivered a strong presentation at World Wide L'Oreal, and hit sales targets. 

Group Creative Director: Steffany Carey

essie had a bold new vision to be best, most iconic color brand in beauty. The brand is built on the beliefs that color is our obsession, color is confidence and self-expression, and color is a luxury. With that, we created their new tagline and branding, “Obsess With Us.”

This new tagline and brand positioning let the consumer know that we are just as obsessed with color as you are. Essie is the number 1 leading nail polish brand in the market and continues to push the limits with color.

The brand wanted to elevate their print design, capture the extensive range of nail polish colors and reinvent themselves in the beauty industry. Through clean layouts, new logos, updated typography, new photography treatments and video animations, my team and I rebranded essie in a really fresh, fun way that celebrated their range of colors.

Through whimsical copy and strategic thinking, we wanted to visually convey the world of color that essie created. As the pioneers in nail polish, essie colors are so unique and nuanced, as if each one was handmade for you.

As part of the essie Valentine’s Day 2019 collection launch we created a “galentine’s day” program to help create buzz around the rich shades that can be paired together, designed as creams and glitters. These gorgeous shades make for a eye-catching manicure or a glittery top coat to any polish. 

My team and I created a print ad that had a cute tic tac toe game made out of the shimmering polish shades to help show off each part of the collection. We created custom logo and typography for the hashtag #essielove as part of the larger campaign. As a way to share Valentine’s day with your gals, we created assets that celebrate the magic that happens when best friends get together called, More Fun Together. Elements of the campaign included, custom POS with shareable valentines, custom stickers for Instagram, and a digital feature on essie.com for sending different shade pairs to your best gal pal! 

Eka is a global leader in providing digital solutions for trading and risk, supply chain management and financial services driven by cloud, blockchain, machine learning and analytics. The company’s best-of-breed solutions serve the entire trading value chain across agriculture, energy, metals and mining, and manufacturing markets.

Objective: Rebrand Eka to stand-out from the competition and be the number one trading company.

As Eka stands for ‘one,’ my team and I created a bold brand personality and tone that conveys strength and expertise. We designed all branded elements including the logo,, photography art direction, color palette, graphic elements, trade show booth and more.

As part of the Panasonic Avionics website design, we were tasked with rebranding the company. Through a new tone and brand positioning, we created a visual aesthetic that was approachable and refreshing. As problem solvers and pioneers in the industry, PAC strives to make flying an experience everyone looks forward to.

I was responsible for re-creating a new logo, establishing brand colors and usage, print design, internal brand collateral, brand videography, and photography art direction.

Panasonic Avionics is the world’s leading supplier of In-flight entertainment and connectivity solutions for over 40 years. They strive to redefine the passenger experience through innovation and cutting edge technology. 

As lead designer for the Panasonic website re-design, I was responsible for establishing the new brand identity, designing new layouts for intricate content and over seeing the work of the larger team. 

Through improving the user experience of reorganizing the main navigation and content, we were able to simplify their business objectives for a more seamless user journey and clearly define what PAC can provide for any airline. 

With new typography and a fresh color palette, I re-designed the Panasonic Avionics logo as well as a part of reinventing themselves in the aviation industry.

https://www.panasonic.aero 

e.l.f. cosmetics challenged us to build brand awareness. Not enough people know about e.l.f. products, and when they do they fall in love. We created two different social campaigns consisting of social posts and video content. One campaign idea was brought to life through memes to show how great the products are and to stay relevant to internet culture. The other campaign was based off their highly rated products which are not only luxurious, but also affordable. 

This helped build brand linkage between product and brand and keep e.l.f. top of mind for consumers and persuade new makeup aficionados to experience the brand. 

www.elfcosmetics.com

CD: Elizabeth Cauvel

AD: Leah Butler

Sally Hansen tasked us with creating new and relevant content for their social channels for current and new products. Working with a copy writer, we wanted to relate each nail polish color and name to current trends and create thumb stopping social posts by using bright colors and fun objects. Assisted on photoshoots to help art direct, design posts, and retouch all shoot photos. Worked with professional nail artists to create video content and GIFs for Instagram.

ADD: Catherine Grey

Photographer: James Chang

Rimmel London challenged my team and I to enhance their Instagram feed in order to keep up with current beauty trends and to gain a larger following. Working along side the design director, we concepted their weekly posts and shot everything in house with a photographer. We have taken their following from 185k to 213k and counting!

Responsible for art direction, design and retouching.

ADD: Catherine Grey

Photographer: James Chang

Hulu tasked us with coming up with new social concepts for their 2017 re-brand. They wanted TV watchers to engage with their shows and think of hulu as more than just a TV provider. They wanted to be relevant to culture and keep up with current internet trends. 

I was tasked with bringing their new branding to life through social concepts for video, gifs and static posts. I was responsilble for all new templates, branded elements, video graphics, logos and custom illustrations for network shows and Hulu originals, across all social channels.

CD: Elizabeth Cauvel

AD: Anna Haczkiewicz

JAD: Sam Johnson

CW: David Bailey, Lauren Doerr

Sole designer for all Neutrogena line pages, Facebook social posts, category pages and comps for new products and pitches. 

I was responsible for assisting in art direction, ideation, custom illustrations, infographic design and UX design for each product page.

www.neutrogena.com

Model.Me was created to give models a place for models to be discovered and grow their social following. Models are able to find jobs, interact with brands or talent scouts, and to put their selfies to work!

Working alongside the design director and UX team, we designed the entire iPhone App, created custom elements, and enhanced the original branding.

Launch TBA

ADD: Dan Marcello

RepNaton uses advanced data to transform word-of-mouth marketing from simple advocacy to a consumer driven media channel. Brands can use RepNation in conjunction with student ambassadors to customize features, manage marketing campaigns and track or complete their activities on the go.

We were tasked with the challenge to reskin the mobile app with fresh colors, new button features, animations, and eye- catching typography. I was able to help influence the new art direction and layout of various screens. 

ADD: Dan Marcello

Unidays came to MRY with a lack of branding on their website. Unidays is a student discount hub for college students to start saving and get instant access to their favorite brands. 

Through a series of design explorations, we created brand guidelines, patterns, illustrations and a unique color scheme to represent the brand in a fun and exciting new way.

myunidays.com

DD: Jessica Kirkman

As pitch work, Froot Loops, tasked us with making their fruit-flavored breakfast cereal relevant to the millennial audience. While using their current campaign tagline, "Whatever Froots Your Loops," we tapped into millennial culture to create social posts that resonated with their interests. 

Using their current look and feel, we elevated their colors and added some branded elements such as illustration and photography, to enhance the branding and appeal to those who grew up enjoying the delicious cereal. 

AD: Slate Donaldson

Copywriter: Jason Liberatore

Nutrimom is a website dedicated to helping moms & moms-to-be make healthy choices about nutrition and wellness for themselves and their babies. 

Designed the overall look and website for the brand. Hand picked photography for website as well as all branded elements to mimic brand packaging. Designed typography style and website layout.

www.nutrimom.com

Design Director: Jessica Kirkman